PUBLICIST & MEDIA STRATEGIST

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Are you a local business, municipality or non-profit who would like help getting your message out to the public?

 

With nearly 25 years of experience as an award-winning journalist on the New Hampshire Seacoast, Lara knows the area media like few others. As newspapers have downsized their staffing levels around the country, it is harder for organizations to get their stories publicized. Lara can help!

She brings a storyteller's approach to public relations to get your news out to newspapers, television and social media.

As a former police & court reporter as well as a criminal justice insider with a deep understanding of the New Hampshire legal system, Lara is available to consult on media relations for attorneys during court cases. 

Contact Lara at lara@larabricker.com for information about pricing and first time client press release specials

  • ​Press Releases

  • Media Relations and Strategy

  • Media Spokesperson for Court Cases

  • Social Media Stories

  • Blog Posts

  • Ghost Writing

  • Lara Bricker Ink Presents.....Murder Mystery Events

TESTIMONIALS

"What a delight to work with Lara Bricker! Her work is professional, informative, catchy and thoughtful—not to mention excellently on point as she is a customer to our farm store. Lara’s creativity really came out during a podcast she did about Bruce, our farm’s guard llama. Her energy and love of words is everything you want when she’s writing about your business!"

                                                                                           -Nicole Vernon, Owner of Vernon Family Farm

"Lara has been working for Exeter Hospital for over a decade. She has been instrumental in assisting Exeter in the media, drafting press releases as well as writing articles for various publications. Her work is outstanding and she has been a great asset to Exeter Hospital and its affiliate Core Physicians. Beyond exceptional writing talent, Lara is a pleasure to work with. She is an independent worker who can take an idea and develop it with little, if any added support. If you’re looking for expert support in media or content development Lara is an excellent choice."
                                                                                  -Debra Vasapolli, Director Community & Public Relations Exeter Hospital

FREQUENTLY ASKED QUESTIONS

  • What is a press release?

A press release is a written statement distributed to the news media to provide information, make an official statement or announcement. Press releases are also considered a primary source, meaning they are original informants for information. This means that media can quote from a press release when writing their own news piece.

  • Who can use them to publicize something?

Anyone who has some news to share! Businesses of all sizes, non-profit organizations, real estate developers with new projects, local candidates, towns, school districts, police and fire departments.  

  • What information can go in a press release?

News about events, people, recognitions, business changes, photos of anything related to your press announcement.

  • How long does it take to write a press release?

With a background as a daily newspaper journalist, Lara is well trained to work on short deadlines. In the event of breaking news, press releases can be sent out within hours. For other press releases, Lara will work with you to meet a deadline that works for you.

  • Where will my press release be published? 

​Press releases in the Exeter area will be distributed to the Exeter News-Letter, Hampton Union, Portsmouth Herald, Seacoast Sunday, Foster’s Daily Democrat, the Carriage Towne News, Exeter Patch, and others if they are in your area of business. For example, if your event is taking place in Manchester, your press release would be distributed to the NH Union Leader,  Manchester Ink Link and WMUR.

  • Do you guarantee that my press release will be published? 

​The only way you can guarantee that a press release will be published is to buy an ad in the newspaper, which is much more expensive. However, your press release will be distributed to multiple local media outlets and posted on social media. Not all the outlets may run your press release, but most will if you follow their submission guidelines. You can also post your professionally written press release on your business blog and social media.